See what your competition is doing? At the end of the day,
your website needs to be better optimized then your close
competitors. This means that we need to do a thorough research
on what your competitors are doing. FUTURE VISION Inc will do
the following activities during this phase:
- Keyword and market place
research
What keywords your competitors are looking for to get
optimized?
- Where your website ranks vs.
competition
What are you ranked currently with the search engines and
where are your competitors ranked?
- Complete analysis of your website from
the eyes of top search engines
How do various search engines look at your website?
- Wing - to - Wing
Optimization
Keyword/ keyword phrase analysis is performed across all of
the major search engines. We optimize for the keywords
that are important to your business. Our team of
experienced and qualified staff looks for the precious words
that were so far overlooked and that have high potential to
bring relevant customers to your web site. Our keyword
analysis strategy can determine which words will bring the
most desired results. Our reverse metrics and
competitive analysis also help deliver only the best possible
keywords. Most of the changes made to your web site will be
completely transparent to the web site visitor. Our
recommendation is to add anchored text with absolute paths
with our Section 508 W3C Web Consortium approved
attributes. This will enhance the user experience,
making site navigation easier.
- Title tag and meta-tag optimization
The title tag is what the user will see at the top of the
browser window, as well as in the search results as the linked
title to your Web page. Title tags help search engines
determine your web page's relevancy for certain keyword
phrases. A meta tag is an HTML tag that provides information
about Web page's content. There are conflicting opinions about
the role of meta-tags in arriving at the ranking of a website.
But we will do it anyhow.
HTML is the language of the web and search engines rank
website based on the way HTML is written for your website. We
do both on-page and off-page optimization to clean your HTML
code.
Another area where we get lot of low-hanging fruits during
your website optimization is the actual content of your
website. While coming at the ranking, Search algorithms do
carry a weight of how appropriately the keywords are used in
the actual text of the website.
An initial assessment of your site’s link popularity shows
that your site needs to improve link popularity compared to
the top sites ranked on the top tier search engines. At
this time, FUTURE VISION recommends an aggressive additional
link campaign, primarily focusing on one-way INCOMING links;
this is a critical ranking criterion that needs to be
constantly evaluated.
- Search engine directory submission
After optimization is completed, FUTURE VISION will submit
your site to the search engines, which accept individual page
submissions. We do this in a strict sequence and
timing.
- FUTURE VISION pays the inclusion fees to Yahoo directory
(except when inclusion is already active), Ask Jeeves, and
Excite. Paid inclusions may also include the
following: Inktomi, Yahoo, Alta Vista, or other search
engines as they become available in the future.
- In addition to paid inclusions, FUTURE VISION will
manually submit your site to the following free submission
engines: Yahoo, Google, DMOZ, Lycos, Jayde, MSN, and several
others.
Please note: Free submissions do not guarantee inclusion
into the search engine or that your site will be indexed and
may not be available in the future. Additional paid
inclusions may be available in the future but the fees to
submit to any paid inclusion search engines and any PPC that
may be associated with these engines are not included in this
contract.
Monthly reports on.....
- Who visits your websites?
- Keyword search tracking along with traffic patterns view
what keywords your customers used to find you
- Your website ranking
Depending on the length of the engagement, FUTURE VISION
Inc can and will provide reports on ongoing optimization. At
the end of the engagement, we can mutually agree upon a
maintenance plan to include submissions as well as ongoing
support and optimization to ensure that your site has the most
current optimization techniques implemented on the site, and
will not lose rankings achieved.
Marketplace Research
- Who your competitors are
- Website ranking vs. competition
Keyword Research (what tools do we use?)
- Research to determine most effective keywords and
phrases
- Keywords/phrases competitors are optimizing for
- Competitiveness Classification (High / Medium / Low)
Complete Analysis of website from the eyes of search
engines (what tools do we have?)
- Determine how various search engines look at your
website
Report Out & Finalize Goals and Objective
- Working with the client, finalize the targeted
keywords/phrases, extent of required modification to
website, link popularity strategy, timeline and deliverables
On-Page Optimization
Keyword Optimization
- Optimize keyword density for targeted keywords
TITLE-Tag and META-Tag Optimization
- Create Title-tags for every webpage
- Meta-tags - creation of description tags (for every
webpage), noodp tag (if required depending on DMOZ
entry), robots tag
Headings Optimization
- H1, H2, H3 optimization including text decoration
(<strong>, etc)
Image Alt Text / Hyperlink Title Attribute Optimization
- Optimization of title and alt attributes
Other Code Optimization
- Creation of Google XML Sitemap???
- W3c Validation of homepage?
- Subdomain creation if applicable??
- Internal link architecture - good internal links, no
dead end pages and removal of broken links (if applicable)
- Creation of static looking URLs (if dynamic URLs
present)
Fresh Content Posting
- New/refreshed content, RSS feed, blog, forums, etc ...
Provided and/or approved by client
Off-Page Optimization
Link Popularity Campaign
- Primary focus on creation of inbound links with anchor
texts from quality relevant high ranking websites (manual)
Search Engine Directory Submission (manual) (incremental
cost for paid directory)
Creation of Froogle Feeds / Google Base (if required)
Article Submission (optional, article to be provided by
client)
- Article submission to sites such as EzineArticles.com
- Log file analysis
- Monthly report on website ranking, traffic patterns
(including visitors, demographics, source, etc), keyword
tracking
- Biweekly report keyword ranking
- Monitoring of positioning on regular basis and
adjustment / redeployment of optimization as needed
- Adjustments to keyword selection based on changes in
requirements, competition and industry
- Redeployment of optimization efforts as needed to
accommodate for changes in search engine logics
Pricing is based on keyword/phrase competitiveness level,
number of webpages, level of modification needed for on-page
optimization, and number of incoming links required. Another
factor would be volume of clients, the higher the volume,
lower the overheads. A typical pricing would be:
Client Type A (small website (less than 10
pages), medium level competitive keywords, up to 20 key
phrases, up to 35 back-links over 6 months)
- Initial Set up - duration 2 months, setup
charges - $290 per month
- Monthly Maintenance after setup: $290 per
month
Client Type B (medium websites (up to 40
pages), up to 5 high level competitive keywords, up to 30
key-phrases, up to 120 back-links over 6
months)
- Initial set up - duration 2 months, setup
charges - $325 per month
- Monthly Maintenance after setup: $325 per
month
Client Type C (large websites (more than 40
pages), upto 10 high level competitive keywords, 60+
keyphrases, upto 240 backlinks over 6 months)
- Initial Set up - duration 3 months, setup
charges - $380 per month
- Monthly Maintenance after setup: $380 per
month
Notes -
- All payment to be made in advance for a month.
Management tasks - Project
Management
$800 per person per month
Specialized tasks - like batch of tags
(25 per day per person), On page
optimization
$1000 per person per
month
Medium skill tasks - link exchange (10
links per week per person), monthly reporting –
$700 per person per month
Low skill tasks - directory/search
engine submission, uploads etc
$500 per
person per month
Note -
- Any reduction in headcount will be done with a prior 2
weeks written notice.
- Per person output in each of the above areas will be
defined.
- Reporting and delegation will be either daily or weekly
as required by the client.
- All payment to be made in advance for 15 days.
Chap 5 - Our USPs – what distinguishes us?
Our mission is to provide professional Internet Marketing
Services, high quality Customer Service, and Best Overall
experience to our customers. Our motto is - when you are
successful, we are successful.
FUTURE VISION Inc is a
well-known company in ethical Internet marketing
including search engine optimization, link popularity
building, pay-per-click and related analysis. We develop
established and revolutionary SEO techniques that will reveal
the most successful keywords and phrases queries for your
target market. FUTURE VISION Inc programs are custom tailored
to meet the needs of your distinctive business goals. We work
directly with you to find out exactly which strategy will
produce the best results for your marketing goals.
Throughout our customer relationship, we will monitor and
refine your marketing approach to best target you customers
and clients. We comply with the SEO Code of Ethics and we will
never participate in spam, cloaking, or any other unethical
practices. We will achieve top placements with hard work,
perseverance, and proven optimization techniques.
Why
Should You Choose Us?
After going through
site after site on the internet looking at all of the
different internet marketing programs you are going to have to
ask yourself one major question … Why should I choose this
company? We hope that you will choose us based on our
extensive knowledge of SEO services and what needs to be done
to get you the rankings you want. We hope you will be able to
see that FUTURE VISION Inc will be dedicated to you, your
business, and your success. We realize that people get lost in
all the terms and SEO jargons that everyone is throwing at
you. We want to put to rest all of the half truths you are
hearing, stop all the confusion and provide you with the best
possible SEO experience the web has to offer. We are dedicated
to your success!
Month 1 –Analysis of Keyword, Market and
Client “end goals”
- FUTURE VISION will form a team of search engine and
website marketing experts that best fit the needs of your
company. This team will be key to the success of your
website marketing. A conference call with the team lead will
be scheduled within 7 days of commencement.
- During an in-depth, initial consultation, we analyze and
discuss with you your website, your services, your business
objectives, your current search engine positions (if any),
your goals, and expectations and formulate a
specific “go forward attack” to maximize online keyword
ranking and maximum revenue. This included the
development of a mutually acceptable
set of keywords/search phrases to target on your index/ home
page. Some of the factors that we take into consideration
are:
- • Evaluation of your existing keywords and their
relevance to your target market.
- • The popularity of keywords related to your industry.
Some keywords are very popular, but the spectrum of
searches is too broad. Prospective visitors could be
searching for a wide range of different services based on
a single keyword. Ranking high with extremely popular or
generic words may not result in high traffic or targeted
users because the resulting visitors may not be looking
for your specific product or service. We evaluate each
word or phrase with you and establish a solid balance
between specific and non-specific keywords to drive the
optimum visitor to your site and ensure your company is
exposed to your target audience.
- • The distribution of keywords throughout your site --
Keyword distribution is an important aspect of search
engine optimization. We use the existing text within your
site to help establish and optimize your keyword
selection.
- We provide you with a written report outlining your
existing rankings on the search engines and use this report
as a benchmark for our ranking successes.
- We create optimized, proprietary Meta Tags (title tag,
description and keyword tags) based upon your chosen,
targeted keywords and position them within the HTML code
(unseen) areas of your index/home page. These provide the
foundation for our work in obtaining optimized positioning
on the main search engines.
Month 1-2 - Index/Home Page Optimization and
Submission
- We manually submit to directories, your index/home page
to reach the Top 15 search engines.
- We evaluate your index/home page and examine the
presence of keywords in your current text. We then make
suggestions as to the layout and content of text to ensure
maximum relevancy is achieved for your targeted search
phrases.
- We will review and, if needed, optimize your current
index/home page content, images and files. This will ensure
that your index page is more easily indexed and better
positioned by the search engines.
Month 2-6: Website Optimization and
Continued Page Development
- We evaluate your entire site and examine the presence of
keywords in your current text. We then continue our keyword
research to identify the most relevant keywords to target
and assist you in selecting search terms for each of your
most important pages.
- We create optimized, proprietary Meta Tags (title tag,
description and keyword tags) based upon your chosen,
targeted keywords and position them within the HTML code
(unseen) areas of the most important pages of your website.
- We then make suggestions as to the layout and content of
text to ensure maximum relevancy is achieved for your
targeted search phrases. In addition, we evaluate and
optimize your website’s file structure, linking and
functionality.
- We will review and, if needed, optimize your current web
page content, images and files. This will ensure that your
website is more easily indexed and better positioned by the
search engines.
- We optimize as many of your website’s pages as needed,
designed to maximize your search results in, and tailored
specifically toward, the top 15 Search Engines. We
understand each search engine's unique differences and how
to achieve high-ranking keyword-specific pages for each. The
total number of pages optimized can vary with each website.
We will fully optimize 15 initial pages of your website
through our 30 Day Fast Track Program. This program is
designed to give your website the initial thrust needed for
significant positioning in the search engines. After our
initial recommendations are successfully implemented within
these pages, we will fully optimize up to 10 website pages
per month, throughout the life of this agreement, as needed.
Month 1-6: Link Building
Campaign
- In order to increase search engine popularity and
ranking, we implement a unique LinkBuilder campaign. We will
submit to websites and directories that compliment your
company and request that they link to your website. In most
cases, inbound links are increased without the need for a
reciprocal linking.
- We use unique screening methods to ensure that the
inbound links to your website originate from quality,
non-competing websites that are likely to provide a positive
effect on your website’s rankings.
- In addition to increasing search engine rankings, these
inbound links will assist with referral traffic and increase
brand awareness. We carefully screen all inbound links to
ensure no participation in link-farms, spam pages or FFAs
(free for all link pages).
Month 1- 5: Position Monitoring and Ongoing
Monthly Maintenance
- Each client is assigned a unique, personalized
Professional Reports page allowing access to updates and
reports. We make search engine ranking reports available to
you bi-weekly by uploading them directly to your reports
page and, upon your review, make necessary adjustments to
your campaign.
- We monitor your positioning on a regular basis and
adjust your existing webpages, as needed, to respond to any
major shifts in search engine rankings.
- Upon request, we will provide you with access to our
statistics package allowing you to monitor visitors, page
views, repeat traffic and customer demographics. This data
will allow us to track website use and optimization success.
- In addition to reports on your search engine rankings we
can, on request, provide reports on the number of inbound
links to your website, the number of pages indexed and
keyword density of new pages.
- Based on regular reviews, we make adjustments to your
keyword selections to respond to changes in your industry
and changes in the search engine rankings. Search engines
will occasionally change their indexing process and
algorithms. It is sometimes necessary to alter our
positioning methods to respond to these changes.
- Your team of search engine professionals will monitor
search engine news that may impact your campaign directly.
This ensures that we are able to preempt any developments,
likely to affect your site’s positioning, and make the
necessary adjustments.
Month 1- 5: Continual Support and
Advice
- Your company will at all times receive continued support
and advice from our team, campaign manager.
- We will utilize its extensive online marketing expertise
to advise your company on any decisions it may face with
online promotion or website branding.
- As a result of our constant research and development, we
will regularly offer your company additional services that
we believe would increase your effectiveness on the search
engines. You can be assured that all new services undergo
strict testing to ensure they meet internal and external
quality control.
INTRODUCTION
Future Vision is the Search Engine Optimization (SEO)
Division of Olive e-Business and has been generating traffic
through effective Website optimization and promotion for over
half a decade now. We are an SEO agency that understands the
tactics of search engine placement and undertakes a strict
no-Spam policy (we do not use any high-risk strategy that
might get your site de-listed).
WHAT WE DO
- Search Engine Optimization
- Internet Marketing Consultancy
- Pay-Per-Click Management
- Traffic Analysis
- Enhance Link Popularity
- Competitor Monitoring
- Content Optimization
- Paid Inclusion (Express Submission) to Search Engines
- Dynamic Content Optimization
- Designing Search Engine Friendly Websites
- Manual Submissions to Country-Specific Search Engines
- Manual Submissions to Industry-Specific Search Engines
ABOUT US
Run by a team of SEO experts, the division has carved a
niche in the search engine marketing segment by staying
up-to-date on the latest search engine tactics and generating
qualified leads and high traffic for our valued clients. The
company boasts an International clientele spanning the United
Kingdom, I, United States of America and India, among others.
However, the factor that distinguishes Future Vision from
most other search engine optimisation companies is its strict
ethical practices. We do not believe in Spamming search
engines to secure high search engine positions for our
clients. The company does not encourage comment tags, doorway
pages, invisible text and other modes of Spam.
The company follows an unparalleled reporting methodology
wherein the client is involved and informed at every stage of
search engine promotion, right from keyword identification to
current search engine ranking reports.
Q: What is SPAM?
A: SPAM is the use of any tactic that
attempts to mislead a search engine about the relevance of
your site to the search phrases; typical examples are doorway
pages with redirect scripts, white text on white background
etc.
Q: What is link farming?
Q: What is Automated search engine submission?
SERVICES
Search Engine Optimisation
Search engine optimization is a combination of factors
which, with the right expertise, will promote your
Website to the top rankings of prime search
engines. With Future Vision’s experience, we can increase
traffic to your Website by adjusting the balance of variables
that will propel your site to the top.
Key Phrase Research & Identification
Wordtracker is a very popular online tool that suggests key
phrases for a Website. It compares the number of times a
keyword has been searched on various search engines with the
number of Web pages competing for that key
phrase to pinpoint exactly which keywords are most effective
for your campaign. In a nutshell: the more popular the
keywords are, and the less competition they have, the better
chance you have of getting to the top.
Dynamic Website Optimisation
The obvious goal of any e-commerce site is to make sales
and generate business online. The technical oxymoron, however,
is that as soon as an e-commerce element, or shopping cart is
added, a Website ceases to be search engine friendly… putting
an end to all hopes of search engine listings, ranks, traffic
and, therefore, sales! Future Vision offers a never-before
solution to this vicious circle. We have engineered a
technology so that database-driven Websites become search
engine friendly and soar up the ranking ladder!
Consultancy
Future Vision has a team of expert consultants who will
take the time to understand your business and gauge your
Internet marketing needs. Our services provide a full analysis
of your Website’s usability & accessibility and we will
assess what key requirements exist. Our goal is to make your
Website more visible by improving your ranking with all
important search engines.
Link Popularity
This is basically a measure of the number and quality of
inbound links or "votes" that a search engine has found for
your Website. At the simplest level, the more sites that link
to your site, the more important your site becomes. But then,
getting links from other Websites is not too difficult.
However, getting links from quality sites that will drive
quality traffic to your Website is a different matter
altogether.
Pay-Per-Click Management
Future Vision acts as a media buying agency and can manage
your PPC Campaign. We identify the best-value key phrases and
write & place your advertisements on engines such as
Google, Overture and eSpotting, based on transparent budget
management.
Traffic Analysis
Website Statistics is a unique feature in our services,
which entails the use of statistics to identify and highlight
the trends in Internet traffic with reference to your site.
This encompasses details of the number of users, the frequency
of the Web pages visited and sessions, browser details and the
likes. This is an important part of any Internet Marketing
Campaign, as it allows you and Future Vision to measure which
parts of the mix are the most beneficial and will help develop
the strategy further.
Content Optimisation
Your Website's content is the search engine's content and
search engines want sites with high quality content – above
all else. This means Web pages with high keyword density and
Text that will accurately reflect the products and services
offered by the Website. We optimize your
Website’s content so that it appeals to spiders and surfers
alike.
Paid Inclusion (Express Submission)
Our
paid submission services will get your Website listed at all
the major search engines and directories in less than 7
business days!
Competitor Monitoring
Keep tab on how
your competition is faring! Competitor Monitoring includes
periodical generation of ranking reports featuring your
competitors. This helps you compare the standards of your
online visibility with your competitors.
General Terms:
- Press Release and articles would be provide by the
client for online distribution
- If content require for website, it would be provide by
client.
Do it right the first time
Many Of
the websitethat we are contracted to re design were built with
only visual appeal in mind. some have flash, frames, dynamic
url;s and other issue that PREVENT search engines from
indexing them, repairing a website that has some or all of
these problems is often more costly than building it right the
first time.
Get ahead of your
competition
Good first impressions are mission
critical for your business. The G3 Group is headquartered near
Baltimore, Maryland View our portfolio and see for yourself or
contact us for a quote on ypur website design or re-design
project.
Why is Search Engine Optimisation so important for
your business?
………Or more to the point……
Why are high rankings in Google’s natural/organic
listings so important?
"73% of new website visitors come through search
engines" (Forrester)
If you have a website that you rely on for generating sales
and enquires, you will need to market that website in order to
generate interest and traffic to your site. The most cost
effective way to do this is by achieving high rankings in
Google’s organic listings for your highly searched keywords.
And with over 80% of the UK search market going to Google, you
need to ensure that Google knows about your website!
Smart Traffic SEO
Company will benefit your website with:
- High volumes of ‘ready to spend’ traffic – these
visitors are actively searching for your products and
services
- Long-term ‘free clicks’ – you do not have to pay every
time someone clicks on your website, which is a far more
cost effective strategy.
- Reduced costs for winning new customers = greater
profits!
How do we do it?
First off. Search Engine Optimisation is not rocket
science. We follow tried and tested processes that we
constantly improve and refine to maximise the effectiveness of
our clients’ campaigns. Moreover, effective SEO is labour
intensive and time consuming. We have the resources to be able
to undertake even the most demanding SEO campaigns in the most
competitive markets.
Effective SEO is made up of the following components:
Keyword, competitor and market analysis –
Our Analysis Team will analyse the most searched and targeted
keywords and phrases that relate directly to your business.
From here we identify the SEO strategies of your competitors
for these phrases in order to see exactly what we need to do
to rank above them. This will allow us to focus your campaign
on the achieving the highest rankings for your most searched
for keywords. Furthermore, this indepth research means that
each campaign has minimum wastage and maximum ‘bang for your
buck’.
Onsite Optimisation – Our Smart Traffic understand how
Google’s spiders crawl and index websites. Onsite SEO involves
relevant keyword placement in the most important areas of each
page, html code optimisation, content optimisation, internal
linking, navigation optimisation as well as resolving any
issues which will be affecting the ranking of your website and
any of its pages. The aim of this onsite work is to ensure
Google spiders can effectively crawl each page placing
emphasis on the most important keywords. The result is a site
wide rise in rankings for ALL keywords across you products,
services and brands.
Link Building - A analyst will
provide an estimation of the number of links (containing
specific keywords within the link text) required to reach
target positioning in Google SERPS (Search Engine Results
Positions). This is done by analysing the back-links of your
competitors, both for quantity and quality. All links are
quality controlled to ensure they meet our strict link
building criteria. A full report detailing your link campaign
will be sent to you on a monthly basis. Our links are manually
obtained, one at a time by a professional link builder, not a
computer program. We ensure that all links meet the required
criteria and that only links from well regarded websites are
procured. We do not engage in questionable practices such as
link rings or spamming. Quality link building is resource
intensive, but it is the only really effective way of
obtaining great links without risk of penalty. Click
Here for More Info on Link Building Services.
Reporting and monitoring – One of the key
benefits of SEO over other traditional marketing vehicles is
the highly measurable results. As a Smart Traffic client we
install Google Analytics free of charge which allows you to
monitor traffic levels, sources of traffic, keywords used,
pages visited, and many other features which provides the
information to constantly drive your SEO campaign forward.
Furthermore, you will receive ranking reports twice a month
showing you your progress up the Google rankings for your
keywords, plus monthly link building reports showing the
confirmed linking partners so you know exactly what work we
have completed each
month. |